He Best ways to promote a new product or service
Coming up with a new product or service is a lot of work, and the work does not stop once it’s ready—launching and promoting it is the other half of the equation! You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line.
In this guide, we’re going to provide steps and examples for 12 effective ways to promote a new service or product. They include:
So let’s give it a whirl.
- Exclusive previews
- Introductory Offers
- Google Business Promotions
- Contests and giveaways
- Email marketing
- Blog posts
- Customer reviews
- Social media posts
- Facebook ads
- Upgrades
So let’s give it a whirl.
1. Offer loyal customers an exclusive preview
Offering loyal customers an exclusive preview can create excitement and strengthen brand loyalty. Here’s how you can implement this strategy:
Steps to Offer an Exclusive Preview:
- Identify Loyal Customers:
Use data from your customer loyalty program, email list, or purchase history to target your top customers. - Create a Special Announcement:
Craft an email or message highlighting their importance and letting them know they’re getting exclusive early access. Example:
“As one of our valued customers, we’re excited to offer you an exclusive first look at [product/service]. Be the first to explore it before anyone else!” - Set Up Early Access:
Provide a private link, code, or invite to access the preview. Make it feel exclusive by using terms like “VIP Access” or “Private Event.” - Encourage Feedback:
Ask them to share their thoughts on the preview. This makes them feel valued and helps you refine your product/service. - Reward Their Participation:
Include an incentive, such as a discount, bonus content, or early-bird pricing, for participating in the preview.
Channels to Offer the Preview:
- Email Marketing: Personalize your emails with their name and purchasing history.
- Social Media Groups: Share access with private groups or communities.
- Loyalty Programs: Add the preview as an exclusive perk for loyalty members.
- Special Events: Host a live demo or webinar to showcase the preview.
Would you like help creating email templates or promotional messages for this?
2. Use a special introductory offer
Using a special introductory offer is a fantastic way to attract attention and encourage early adoption of your product or service. Here’s how you can effectively implement this strategy:
Steps to Create a Special Introductory Offer
- Define the Offer:
Decide on the type of introductory deal that works best for your business. Examples:- Percentage discount (e.g., “Get 20% off your first purchase”).
- Flat discount (e.g., “$10 off for early adopters”).
- Free trial or bonus gift with purchase.
- Limited-time pricing for new customers.
- Set a Time Limit:
Create urgency by specifying an end date for the offer, such as “Valid for the first 7 days” or “Offer ends [specific date].” - Craft a Compelling Message:
Use attention-grabbing language to highlight the exclusivity and benefits of the offer. Example:
“Be among the first to experience [product/service]! For a limited time, enjoy [offer details] and get started today!” - Choose Distribution Channels:
Promote your offer through:- Email campaigns with a catchy subject line.
- Social media ads targeting your ideal audience.
- Website banners or pop-ups.
- Partner collaborations or influencer promotions.
- Track and Optimize:
Monitor the performance of your offer, such as redemption rates and customer feedback. Use the data to tweak future campaigns.
3. Make use of a Google Business Profile
A Google Business Profile (GBP) is an essential tool for increasing your business’s online visibility, engaging with customers, and driving local traffic. Here’s how to make the most of it:
1. Set Up and Optimize Your Profile
- Claim Your Profile: Visit Google Business Profile and claim or create your business listing.
- Provide Accurate Information: Fill out key details, including:
- Business Name
- Address or Service Area
- Phone Number
- Website Link
- Business Hours
- Add Keywords: Use relevant keywords in your business description to improve search rankings. For example, if you’re offering “Adjustable Dumbbells,” include that phrase in your description.
2. Showcase Your Business Visually
- Upload high-quality photos of your store, products, or services.
- Add videos highlighting unique features, behind-the-scenes content, or customer testimonials.
- Regularly update your visuals to keep the profile engaging.
3. Link to Your Website
- Direct traffic to your site for more detailed information, such as blog posts on “How Adjustable Dumbbells Work” or your latest promotions.
Why Use Google Business Profile?
- Improves Local SEO: Helps your business appear in Google Maps and local searches.
- Builds Trust: Reviews and verified details establish credibility.
- Drives Traffic: Encourages customers to visit your website or store.
4. Run a social media contest
Running a social media contest is an excellent way to increase engagement, attract new followers, and promote your business. Here’s a step-by-step guide to creating a successful contest:
1. Define Your Contest Goals
Decide on the primary purpose of your contest, such as:
- Increasing followers.
- Promoting a product or service.
- Driving website traffic.
- Gathering user-generated content (e.g., photos or testimonials).
2. Choose the Right Type of Contest
Select a contest format that aligns with your goals:
- Giveaway: “Like, comment, and follow to win.”
- Photo/Video Contest: Users submit content featuring your product.
- Caption Contest: Participants write a creative caption for a photo.
- Tag-a-Friend: Encourage users to tag friends for entry.
- Quiz/Trivia: Ask questions about your product or industry, rewarding correct answers.
4. Set Clear Rules and Guidelines
Ensure participants know how to enter and what’s expected. Include:
- Entry instructions (e.g., like, follow, tag, or share).
- Eligibility requirements (age, location, etc.).
- Start and end dates.
- Winner selection process (random draw or judged entries).
- Announcement date.
Example Contest Post Template
Post Caption:
🎉 Giveaway Time! 🎉
Win a [Prize Name]!
Here’s how to enter:
1️⃣ Follow us [@YourHandle].
2️⃣ Like this post.
3️⃣ Tag 2 friends in the comments who’d love to win!
⏳ Contest ends [Date]. The winner will be announced on [Date].
Good luck! 🍀
5. Spread the word via email
Using email marketing to spread the word about your event, promotion, or new offering is a highly effective way to reach your audience. Here’s how to craft an impactful email campaign:
Steps to Spread the Word via Email
1. Build Your Email List
- Use your existing customer database.
- Encourage new subscribers through website pop-ups, social media links, or promotions (e.g., “Sign up and get 10% off!”).
2. Write a Compelling Subject Line
Your subject line is the first thing recipients see. Make it attention-grabbing and relevant. Examples:
- “Be the First to Experience [Product/Service]!”
- “Exclusive Offer Just for You – Ends Soon!”
- “Win Big! Enter Our Contest Today.
Example Email Template
Subject Line:
“🎉 Don’t Miss Out! Enter Our Exclusive Giveaway Today 🎉”
Body:
Hi [First Name],
We’re thrilled to announce our latest [event/offer/contest]! This is your chance to [highlight the benefit, e.g., win a free product, enjoy 20% off, etc.].
Here’s how to join:
1️⃣ [Step 1]
2️⃣ [Step 2]
3️⃣ [Step 3]
⏳ Hurry! This offer ends [specific date].
[CTA Button: Enter Now/Shop Now]Thank you for being part of our community. Stay tuned for more exciting updates!
Cheers,
[Your Name/Brand Name]
6. Write a blog post
When promoting your new product or service, you may not have a landing page for customers or subscribers to go to. After all, your new offering could just be an upgrade on an existing platform or account. In this case, your goal may not be to get more customers, but to get your existing customers engaging, or to re-engage dormant customers.
Having a blog post written on the newly launched item is a great way to go into depth on all of the details, features, and benefits you would otherwise include on a landing page, and you can share the link to the blog post via your emails or social media channels.
An example of a new product launch via blog post, by emma
Even if you do have a landing page, a blog post is still a great channel for getting the word out about your new offering, and provides ample opportunities for you to link to the landing page. For some more examples of blog posts promoting new products or services, you can check out some of our past launch posts:
7. Offer a complimentary upgrade
If your business is more service-based than product-based, like a salon, spa, fitness center, or consulting business, you can offer an upgrade for customers to try out your new service. Promoting a new facial or massage type at your spa?
Provide a complimentary (but perhaps temporary) upgrade for existing customers to try it out. Add the new service to existing clients’ packages at their legacy pricing. Another option would be to offer free shipping of your new product, for a limited time.
8. Share customer reviews
One of the best ways to promote a new product or service—and to market your business in general—is to let your customers promote it for you. If you take advantage of some of the ideas previously mentioned (like offering an upgrade or free trial), you can then ask them to write an online review of the new service or provide material for a testimonial.
Image source
Reviews and testimonials will be invaluable when rolling the product out to your more general audience. After all, 84% of consumers trust online reviews as much as personal recommendations.
9. Post on social media
If you’re using any of the tactics mentioned above to promote your new product or service, make sure to spread word of your deals and offerings via your social media accounts (as many of the companies did in the examples above). This is an easy way to reach your audience, and your followers can easily share your post to their own profiles. Another benefit is that customers/prospects can ask questions about the product in the comments section. Their questions and your answers can serve as an organic FAQ. The post can link to a landing page or blog post with more information.
If you have a niche audience or loyal following, you may also want to use a custom hashtag in your promotion post. This will not only expand the reach of your campaigns, but may also inspire customers to share posts and pictures to their accounts, using the custom hashtag. And you know what that means: User-generated content that can then be used to get even more people try out your new service or product!
10. Run Facebook ads
Running Facebook ads can be a highly effective way to drive traffic, generate leads, and increase conversions for your blog or business. Here’s a step-by-step guide to get started with Facebook Ads for TechMumy.com:
1. Define Your Objective
Decide what you want to achieve with your ad campaign. Facebook Ads Manager offers various objectives:
- Awareness: Increase brand visibility.
- Traffic: Drive users to your website (e.g., blog posts).
- Engagement: Get likes, comments, and shares.
- Leads: Collect email addresses or other user details.
For TechMumy.com, if the goal is to boost blog traffic, Traffic or Engagement would be ideal.
2. Know Your Audience
Identify your target audience to maximize ROI. Use Facebook’s audience targeting options:
- Demographics: Age, gender, location.
- Interests: Technology, gadgets, fitness, or specific brands like Samsung.
- Behavior: Online shopping habits, device usage, etc.
For example, if you’re promoting a blog about the Samsung Galaxy S25 Ultra, target individuals interested in smartphones, Samsung, or tech enthusiasts aged 18–45.
3. Create High-Quality Ad Content
Craft engaging visuals and copy that resonate with your audience.
- Visuals: Use vibrant, attention-grabbing images or videos. Tools like Canva or Adobe Spark can help you create professional designs.
- Copy: Keep it concise and action-oriented. For instance:
- Headline: “Discover the Future of Smartphones: Galaxy S25 Ultra!”
- Description: “Explore cutting-edge features and expert insights on TechMumy.com.”
4. Set a Budget
Start with a small budget to test ad performance. Facebook allows you to set:
- Daily Budget: How much you want to spend each day.
- Lifetime Budget: The total spend over the campaign’s duration.
For beginners, $10–$20 per day is a good starting point.
5. Choose Ad Placements
Facebook lets you select where your ads will appear:
- Facebook Feed
- Instagram Feed
- Stories
- Audience Network
If you’re promoting blog posts, opt for Facebook and Instagram feeds for maximum visibility.
By following these steps, you can create effective Facebook ads to grow your audience and boost traffic to TechMumy.com. Let me know if you’d like help setting up your first campaign!
The best ways to promote your new product or service?
The best way to promote your new product or service will depend on what channels your audience frequents and what their online behaviors are. Regardless, you should use multiple channels and cross-promote. The more cohesive and consistent your messaging is, and the more your audience learns about it, the more engagement you can expect. Try out the strategies above to get the results you want from your next product launch, software upgrade, or new service offering. And, if you’re looking for more help, try our digital marketing solutions
